SEO Copywriting
Our in-house SEO copywriters in Melbourne put 'eyes on page'
SEO Copywriters Melbourne businesses trust. At the core of effective SEO lies the ability to attract potential customers to your website. However, the journey to customer conversion begins with expert SEO copywriting both on your webpages and along the path to conversion.
QUICK STATS:
Visitors spend 8 percent less time on a site with poorly written content
Poor spelling and bad grammar causes an 85 percent rise in bounce rate
Quality of user experience plays a pivotal role in retaining visitors on your site. A subpar experience might lead to quick exits, commonly referred to as ‘page bounce.’ What does this mean?
Google uses the time visitors spend on your website as an indicator of its relevance and value to the search user.
Avoid page-bounce – every word counts!
The bounce rate is a metric that tracks visitors who exit your website after viewing just one page, regardless of whether they spent 2 seconds or 2 hours on it. Google considers this rate as one of the 200 factors influencing the indexing and ranking of your website’s pages.
Ensuring that every page effectively communicates your key messages is vital. From the headline to the contact information, every word, line by line, holds significance.
Your website copy and content need to perform many functions at the same time, including:
- Engage visitors immediately
- Establish credibility
- Encourage trust
- Persuade visitors to stay
- Provide the content they seek:
- Informational
- Transactional
- Call to Action required:
- Purchase
- Subscribe
- Download
- Contact
Each page should effectively convey its unique story and deliver the intended message swiftly, within the blink of an eye as visitors scan and scroll with their thumb. Your audience anticipates finding key information, genuine advice, and clear instructions.
The amount of time your site visitor is willing to spend reading depends on several factors, including:
- Importance and relevance of the information
- Researching a topic
- Searching for a specific fact
- Browsing for new or interesting information
Every keyword, on every line, must fulfill its purpose, or it risks being swiftly scrolled past. Modern search visitors are pressed for time and patience, seeking instant comprehension and the ability to take prompt follow-up actions.
Our straightforward, easy to read, optimised content ensures that your site visitors:
- Hear your story
- Understand the message
- Convert to your brand as a trusted destination
Contact Onyamarks today, and work with SEO copywriters Melbourne businesses trust.